"Leadership is influence."
- John C . Maxell.
Who dominates Google search for Seattle restaurants?
When it comes to local search, you will find that Google Places has taken over the top organic results of its own search engine. In fact, the top third page of almost any search related to Seattle restaurants on Google will return the company's own directory content and customer reviews.
Yelp remains a strong second on Google for restaurant related searches. Both general and specific businesses name searches return Yelp results highly on Google. These factors combined with strong consumer awareness and loyalty means Yelp will continue to carry influence with diners and guests in 2018.
In 2014, Yelp introduced Yelp Trends, a feature that adventurous, curious, investigative diners should appreciate greatly. It's a historical trend of average customer review ratings. The graph shows the average review score by month over time with some restaurants having years of past data. The graphs can tell a story.
To see the graph for that place you used to love (or hate), click on the 'details' button of its Yelp business listing.
Seattle's Most Expensive Restaurant Shows Strong Performance
Here is an example of Yelp Trends showing improved performance and guest satisfaction. This graph is for one of the Pacific Northwest's most esteemed restaurants, Canlis, serving the community in Seattle since 1950. And yes, even the best restaurants sometimes get one-star ratings; you can die trying, but you can't please all the people all the time.
These are the most influential online restaurant discovery platforms for US market in 2018.
The following platforms control national collections of business and customer data, which they package in different ways to fulfill a need and generate revenue. They dominate the online arena of local business discovery for ravenous diners through their websites and mobile applications.