Advertisers' Report - Updated March 2017.
EAT Ballard Website: This website puts your brand in front of people searching online on keywords like: "Ballard Happy Hour", "Ballard Restaurants", "Ballard Bars", "Ballard Events", "Ballard Event Venues", "Ballard Private Dining", "Ballard Breweries", "Ballard Attractions", and more.
In past 12 months, over 40,000 people used this website for the first time and at least 7,500 people returned after their first visit. The content is geared towards people who want to eat, drink and experience this part of Seattle on a deeper level. Monthly website traffic is up 20% over last year. As an advertiser, you should find your business featured on the most trafficked pages of this site, including a link on the home page.
EAT Ballard Social Media: EAT Ballard's Facebook page reaches up to 100,000 locals per month; in an average week, Eat Ballard reaches 15,000 people multiple times, depending on number of posts written. The content is for people who love Ballard, including long-time residents, newcomers and visitors from other parts of Seattle and beyond. This audience is primarily female, aged between 25 and 54 living within a 5-mile radius of Ballard zip code 98107. Engagement rate is consistently one of the highest in Ballard. EAT Ballard advertisers are featured regularly on the Facebook page - this repetition helps to keep your brand top of mind with local diners.
Google Map for Ballard Visitors: As an advertiser, your business is featured with highest visibility on the Ballard Visitors Google Map, which has been viewed over 75,000 times.
Ballard Happy Hour & Dining Guide: As an advertiser, your business is featured with highest visibility on the Happy Hour Guide, which is one of the website's most frequently viewed pages.
EAT Ballard Private Dining and Event Venue List: As an advertiser, your business is featured with highest visibility on the Ballard Event Venues List, a helpful resource for thousands of people interested in organizing a party, event or meeting in Ballard.
Audience Fan Mail: EAT Ballard is geared towards local writers, volunteers, media, visitors, residents, newcomers, businesses and community organizers. Local nonprofits and community-building organizations in the neighborhood benefit from a little extra publicity and from the Gift Card Pool, which has raised thousands of dollars for Ballard schools, charities and over 100 community building organizations doing good work in the neighborhood. After more than two years of operation, many people have said they love EAT Ballard!
Frequently Asked Questions
Q: What am I getting for my advertising on EAT Ballard?
A: EAT Ballard is designed to raise awareness about your establishment, keep it top of mind and ultimately help bring people through your doors. In addition to featuring your business throughout EAT Ballard's website, your business is also covered regularly on the EAT Ballard Facebook page. Once your content is set up, you don't have to do anything more. People will see your brand, learn about your business and come to experience your goods. We hope they will be so charmed that they tell their friends and return to see you again.
Q: I would like to get more from our advertising with EAT Ballard. What can I do?
A: Post your events (tastings, fundraisers, parties, trivia night, dancing, anniversaries, celebrations, etc.) on the calendar. As an advertiser, you can also post recurring events for weekly specials or theme nights. This will increase your visibility on the home page and calendar. It only takes a minute to post and it's a benefit of advertising. It really works!
Q: What can I tell my employees and clients about EAT Ballard?
A: Please let your employees know that EAT Ballard is a resource for them to learn about the neighborhood and to help them better serve guests. For example, you can challenge your staff to test their Ballard knowledge here: http://eatballard.com/test-your-ballard-knowledge. It's a simple, fun training tool for new servers and customer-facing employees.
If one of your guests is new to the neighborhood, then recommend they check out EAT Ballard to learn about all the things happening in their new home - they will appreciate it. When they check out Eat Ballard, they will find your brand again, which is a good thing to help drive loyalty and to position your business as a community leader.
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